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Monday , 24 September 2018

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Home > Uncategorized > AIUB presents BBF Seminar: Rethinking Marketing

AIUB presents BBF Seminar: Rethinking Marketing

CampusBangladesh Brand Forum (BBF) organized the 5th edition of Brand Forum Seminar, presented by AIUB, with the theme “Rethinking Marketing”.

The seminar took place on April 18 at Radisson Blue Water Garden Hotel. The welcome address was given by Shariful Islam, Founder, BBF. Dr. Carmen Z. Lamagna, VC, AIUB also delivered her speech. In her welcome speech Dr. Lamgna had the opportunity to share her insights on the state of business in Bangladesh. The first session was conducted by Prof. Dan Formosa, Jury President, Product Design, Cannes Lions, and Design Thinker, New York. His topic for the seminar was “Reinventing Brands – Delivering Meaningful Promises.”

BBF Seminar is also conducted a special knowledge session at PMO on design thinking to solve social issues. A special engagement with the seminar speakers has also been organized at MCCI.

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